Insightful and collaborative B2B content marketing leader and systems thinker.

I have brought Fortune 100 brands to life in more creative and differentiated ways. I bring clarity and processes to multidisciplinary teams, coaching them to deliver more creatively, efficiently, and effectively. I partner with team leads to co-create effective and inspiring digital strategies that drive awareness and consideration for brands.

My clients have included: IBM, Johnson & Johnson, Aetna (a CVS Health company).

I now lead content strategy at Arity, an Allstate company, where I focus on building content operations and processes for five business units across multiple target audiences, channels, and formats.

Specialties include:
– Content strategy and creation
– Changing brand perceptions
– B2B marketing strategy
– Competitive analysis and brand strategy
– Creative strategy
– Collaboration and design thinking
– Events + experiential marketing
– Presenting to senior leaders
– Data analysis/research and insights, esp. cultural insights

Get in touch: gb2505 [at] columbia [dot] edu